CASE STUDY:
Website rebuild: Toowong Accountant
Location:
Toowong, Brisbane
Industry:
Accounting
Service:
Website design, build and maintenance
Client:
Baker & Pease
Baker & Pease is a Toowong-based accounting practice that was in desperate need of a new website design. The website was inherited and was over 30 years old. The website was dated, and the client felt it didn’t reflect the values of their accounting practice. So, Tracey was hired to give the website a new design and feel.

Accountant Website Rebuild
Baker & Pease needed a new website as the old one was dated and did not reflect their values.
Accountant Website BEFORE:
Supporting a Brisbane Accountant with a Website Refresh
Craig Pease acquired an accounting practice and rebranded it to Baker & Pease Chartered Accountants.
He wanted to deliver high quality and personalised accounting services.
The website was from the original firm which was over 30 years old and had not been redesigned.
“We always knew at some stage it will need a complete rebuild. It was old, lacked modern features, and didn’t show its modern and unique approach to accounting.”
It was decided that they needed a new website design, and who better to do that than Tracey from Webwise Digital?
Website Design Goals for Baker & Pease, Toowong
The main focus of this redesign was not to attract new customers but rather to improve their online presence and to give the website a more modern look.
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Updated website
The new design was to give the website a modern and professional look and feel.
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Services listed
List their business advisory and accounting services.
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Client Portal
Clients must be able to connect to the client portal and get in touch via email or a form.
New website for accountant in Toowong
- The new website design includes many new features as well as a whole new modern look and feel to it.
- The site presents Baker & Pease as a personal and trustworthy agency.
- It perfectly meets the client’s needs with the inclusion of a client portal and different, organised pages outlining the services provided and the business advisory.
- It also includes a blog where articles report on the latest accounting news.
Website experience
Angela Pease described her experience as 10 out of 10.
She described the process as smooth and professional.
Tracey was able to design a website that perfectly met their needs.
It accurately represents the accounting practice and its philosophy.
Feedback on Our Website Design Services
“I would rate our experience a solid 10 out of 10. Tracey’s dedication and professionalism were evident throughout the process. If you’re looking someone who truly understands your needs and delivers high-quality results, I highly recommend Tracey and her services.”
Angela Pease
Baker & Pease
The Impact of a Website Refresh for an established accountant
Since the completion of this project, the client has noticed an increase in inquiries and contact from potential clients.
- The new website makes it easier for clients to inquire and get in touch with their accounting practice.
- The new website also communicates its business philosophy and differentiates it from other accounting practices.
- It is easy to navigate and includes features that highlight their unique and personal approach to accounting.
The value of a local website specialist in toowong
The clients are very satisfied with the final website. They highly recommend Tracey and her website design due to her personal approach, understanding of the client’s needs and high-quality results.
Contact me for Website Design in Brisbane
- If you need a more modern look to your website, get a new design by contacting Tracey by email at in**@****************om.au or fill in the form on the contact page.
- If you’re in the market for a new accountant, contact Baker & Pease at https://bakerpease.com.au